YF FDI - International Foreign Direct Investment 2008-09/2009-10
How do you create an upturn in a downturn? We were tasked with creating a campaign to attract and inform new investment into the Yorkshire and Humberside region of the UK.
Firstly we devised that the core target market would be the hard to engage C-Suite, so to attract them with multiple levels of information they needed - we created a campaign based around a publishing channel, sourcing and delivering news and updates on the regions core industrial sectors. We delivered news using, press ads, integrated links, technology and B2B social networks including The Times Online and Linked In.
Over each individual four-month period the campaign interacted globally with approx 1,674,203 of the core FDI decision makers in targeted industry sectors.
Yorkshire Forward & Economic Development Legacy Report 2007-11.
* Despite a difficult economic backdrop a revised strategy has seen year on year improvements being made, with 2009 recording the highest ever level of FDI in the region.
Its investment in FDI over the same period was £4.5m, generating an estimated increase in GVA of up to £443m, representing an average return on investment of up to £97 per £1 invested.
