Playstation - PSP Go! Range.

Go! Create a launch press pack to promote 3 products under one brand giving each one individually integrity without hierarchy...

The Go! product range sits within the PSP brand family and consists of Go!Cam, Go!Explore and Go!Messenger. A camera, a satellite navigation system and an MSN messenger respectively. Our remit was to define what they had in common and create the global press kit to show the connection.

We developed a visual journey of "Play, Interact, Discover", based on the brand essence of PSP along with the experience and interaction in Go! The PlayStation brand and GO! visual styling were integrated from start to finish, with the final production focusing on the technology using metal effects, high-end spec's and finish.